Did Social Media Help Scott Brown Win in Mass?
January 21st, 2010
Newly-elected Massachusetts Senator Scott Brown not only got more votes than Martha Coakley on Election Day, he had more Twitter followers (10,76 to 3,657), more Facebook friends (83,535 to 15,573), a bigger YouTube channel (675,208 views to 76,805).
Coakley’s campaign neglected to tweet details of President Obama’s Saturday rally to supporters, according to an article in Advertising Age.
“It was all old-school ways of getting people to spread the word. It felt like they were trying to win Ted Kennedy’s seat using Ted Kennedy’s techniques,” according to David Meerman Scott, a Coakley supporter and author of “The New Rules of Marketing and PR.”
