Billy O'Reilly

Keith Olbermann

The so-called cease-fire between Fox News’ Bill O’Reilly and

MSNBC’s Keith Olbermann has ended … it may have been the shortest and least observed cease-fire in history.

According to a New York Times article, parent CEO’s Roger Ailes and Jeff Immelt got the pair to tone down their attacks. At least they had until the Times pointed it out, which has set off a new round of hostilities. Olbermann denied any deal to play nice and launched a new segment — “The Worst Persons in the World” — which was topped by O’Reilly and Fox News owner Rupert Murdoch.

O’Reilly, who refuses to mention Olbermann by name on his show, put Jeff Immelt and GE’s Securities and Exchange Commission fine back in his sights.

So, was there a cease-fire? Will there be another brokered peace? Howard Kurtz’s article in the Washington Post today cites Ailes as saying he could control his nutcases, but Immelt couldn’t control his.

lrozett News Media Bill O'Reilly, Howard Kurtz, Jeff Immelt, Keith Olbermann, Roger Ailes, Rupert Murdoch

Us magazine reports “Gossip Girl” star Chace Crawford will be at Fox News Channel’s table for the White House Correspondents Dinner. Other Fox News guests include Sarah and Todd Palin, actor Matthew Modine, and anchors Greta Van Sustern, Bill O’Reilly, Glenn Beck, Bret Baier and Chris Wallace.

lrozett WHCD 2009 Guests Bill O'Reilly, Bret Baier, Chace Crawford, Chris Wallace, Fox News, Glenn Beck, Greta Van Sustern, Matthew Modine, Sarah Palin, Todd Palin, White House Correspondents Dinner