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	<title>White House Correspondents Weekend Insider &#187; Michael Wolff</title>
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		<title>ICYMI: Vanity Fair Profiles Politico</title>
		<link>http://www.whitehousecorrespondentsweekendinsider.com/2009/07/02/icymi-vanity-fair-profiles-politico/</link>
		<comments>http://www.whitehousecorrespondentsweekendinsider.com/2009/07/02/icymi-vanity-fair-profiles-politico/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 14:29:49 +0000</pubDate>
		<dc:creator>gtruong</dc:creator>
				<category><![CDATA[News Media]]></category>
		<category><![CDATA[Michael Wolff]]></category>
		<category><![CDATA[Politico]]></category>
		<category><![CDATA[Vanity Fair]]></category>
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		<description><![CDATA[Don't miss Michael Wolff's great article in Vanity Fair.

On the surface, a paean to Politico "Four old-media veterans may have solved the future of news with the Politico Web site."

But arguably a look at Washington's Fourth Estate and the problems facing general interest newspapers, which are losing readers and revenues at a fast clip. The irony? Politico's print edition is what has edged the business model out of the red and closer to black.]]></description>
			<content:encoded><![CDATA[<div id="attachment_3372"  class="wp-caption alignleft"  style="width: 250px" ><a href="http://www.vanityfair.com/politics/features/2009/08/wolff200908?printable=true&amp;currentPage=all" ><img class="size-medium wp-image-3372"  title="Politico Editors"  src="http://www.whitehousecorrespondentsweekendinsider.com/wp-content/uploads/2009/07/wolff-0908-01-300x271.jpg"  alt="Beltway Boys from Vanity Fair article: Jim VandeHei, John Harris, Robert Allbritton, Mike Allen. Photograph by Gasper Tringale."  width="240"  height="217" /></a><p class="wp-caption-text" >Beltway Boys from Vanity Fair article: Jim VandeHei, John Harris, Robert Allbritton, Mike Allen. Photograph by Gasper Tringale.</p></div>
<p>Don&#8217;t miss <strong>Michael Wolff&#8217;s</strong> <a href="http://www.vanityfair.com/politics/features/2009/08/wolff200908?printable=true&amp;currentPage=all"  target="_blank" >great article</a> in <em>Vanity Fair</em>.</p>
<p>On the surface, a paean to Politico: &#8220;Four old-media veterans may have solved the future of news with the Politico Web site.&#8221;</p>
<p>But arguably a look at Washington&#8217;s Fourth Estate and the problems facing general interest newspapers, which are losing readers and revenues at a fast clip. The irony? Politico&#8217;s print edition is what has edged their business model out of the red and closer to black.</p>
<p>From the article:</p>
<p>&#8220;Politico puts its current traffic at 6.7 million unique visitors per month (down from a high of more than 11 million during the campaign), yet it still can&#8217;t support its staff of about 100 on the Internet&#8217;s low advertising rates (although, with its agenda-moving audience and its preponderance of advocacy advertisers, it manages to get a higher rate than most sites). But one effect of its Internet traffic and notoriety and the ensuing attention of cable news shows is that the original Allbritton idea for a Capitol Hill paper-one that now largely reprints Internet content-has become, with its special-interest-size circulation of 32,000, a major success. Internet cachet, in other words, has enabled a tabloid-size print version of Politico (also called Politico) to thrive and more than double the company&#8217;s revenues-which, just about evenly split between Internet and newspaper, will, it appears, be more than $15 million in 2009-meaning, according to C.E.O. <strong>Fred Ryan</strong>, that Politico, paying its staffers at nearly the level that The Washington Post pays (starting salaries for reporters at the Post are about $45,000 per year), has hit breakeven.&#8221;</p>
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