White House Correspondents Weekend Insider

Piers Morgan with Sarah Brown (wife of former UK PM Gordon Brown) and Ngozi Okonjo-Iweala of the World Bank

WHC Insider’s Tammy Haddad for the Huffington Post:

Dear Piers,

Don’t listen to the critics. If Larry King had given a thought to the naysayers back in 1985, he would have returned to radio after the first week. When we launched the show 25 years ago, no one liked the idea of an hour-long interview program.

Ted Turner figured out the advantage of television for long-form interviews. I remember the night Ted was our guest on the Larry King Radio Show, broadcast from the bowels of Mutual Radio headquarters in Crystal City, Virginia.

It was such a thrill to finally score the bigger-than-life media mogul and winner of America’s Cup. At the time, Larry King was an established radio host, but Turner saw the primetime potential.

The producers’ biggest fear switching to TV? How to go from three-hour interviews (one hour interview, two hours questions from listeners) to just one. Imagine that concept now? Good interviews don’t happen by accident, but are a complicated dance between interviewer and subject. The best interviews are ones where the audience doesn’t see the individual dance steps, but a sweeping verbal theater. You are the lead, the director and choreographer. You get people talking from their head and their heart.

People don’t just want to hear what their favorite stars have to say; they want to watch them squirm, fidget, freeze… and yes, sometimes cry. In your first week, you have shown your star guests to be real and relatable, abrupt and self satisfied, and sometimes fragile. I learned something about each one.

Ignore the critics who are stuck on the fact that you’re taping the interviews. The additional research, the ability to pluck out the most interesting bits, to weave together the complete package, is invaluable. You’re right to put your viewer’s interests first.

And for those that think the interviews should be shorter: Ross Perot didn’t announce he was running for president on Larry King Live until about 35 minutes into the show — and he changed an election.

Piers, thanks for crossing “the pond” to get some really big stars and headline newsmakers back on TV with all their foibles and follies. We are watching, tweeting and laughing along with you and the critics.

Tammy Haddad is President of Haddad Media and was one of the creators and executive producer of Larry King Live, and MSNBC’s former Washington VP.

Gordon Brown, Former Prime Minister of the United Kingdom, and wife Sarah, were in Washington this weekend to launch his U.S. book tour. The Browns were greeted by top politicos, global financial leaders and media types at a stately affair held at the Jefferson Hotel. The party was co-hosted by long-time friends Connie Milstein, owner of the Jefferson Hotel and her husband, J.C. de La Haye St. Hilaire, and Ted Greenberg & Tammy Haddad.

Brown charmed the A-plus crowd, including the Obama Administration’s David and Susan Axelrod, Austan and Robin Goolsbee, Ambassador Elizabeth Bagley, Bill Burton and Laura Burton Capps, Stephanie Cutter, Bruce Reed, Eric Lesser and Katie McCormick Lelyveld, as he had a little fun describing his post PM life as well as giving his assessment of the global economy.

Here are Brown’s comments as reported by Politics Daily on AOL –
“In brief remarks, Brown — among the first world leaders to rescue troubled banks at home in 2008 — warned that “for the time in 200 years, America and Europe are being out-produced, out-invested, out-traded and out-exported” by other nations, and that the solution to the global crisis was to tap into a billion middle class consumers in Asia who in 10 years will have twice the buying power as Americans.”

Brown repeated that same message on ABC News “This Week with Christiane Amanpour” saying that while Asia and China had to consume more, “Europe’s got to reform its markets. America is prepared to invest in the future, while doing its fiscal consolidation. And that would mean, in my view, that you would have this exit strategy from a crisis based on high growth and high employment and not low growth and what I fear is high unemployment for a decade.”

The former prime minister — who earlier in his career spent a decade as finance minister — warned that the immediate danger “is that people cut back in education, which is vital for the future, that people cut back on their international contacts, because they think the solutions lie in national answers to their problems, when they lie in global cooperation. And I think the danger is, you have a ’30s-style protectionism where people relapse into currency wars, as we’re seeing, or trade wars or banning takeovers that have got cross-border ramifications, or simply a protectionism in of the mind, where anti-immigrant sentiment gets to the point that we’re not really talking to each other in a way that means that we have a coordinated world.”

A crowd formed around media celebrities including new CNN host Piers Morgan and his wife Celia Walden, Arianna Huffington and Glee’s Matthew Morrison.

Notables in the crowd: Dr. Ngozi Okonjo-Iweala, Managing Director of World Bank; Ambassador Capricia Marshall; Alan Greenspan and Andrea Mitchell; Terry McAuliffe; Rima al Sabah, Bob Barnett and Rita Braver; Bruce and Bonnie Reed; Robert and Ellen Bennett; Hilary Rosen and Kate Harold; Sam and Danielle Feist; Dan and Rhoda Glickman; Shelby Coffey; Anita McBride; Sally Quinn; NBC’s Savannah Guthrie, and the BBC’s Rome and Amy Hartman.

“Beyond the Crash” is published by Free Press/Simon & Schuster.

Watch the Gordon Brown US Book Premiere Party hosted at historic Jefferson Hotel

Gordon Brown, the former Prime Minister of the United Kingdom, is celebrating the publication of his new book, “Beyond the Crash: Overcoming the First Crisis of Globalization” at an exclusive party this evening in D.C., with remarks expected by Gordon Brown, as well as co-hosts Tammy Haddad & Ted Greenberg and Connie Milstein & J.C. de La Haye St. Hilaire.

WHC Insiders can watch the event starting at 5:30pm and see Gordon Brown’s remarks here on WHC Insider at approximately 6:00pm.

Update: If you missed the LIVE feed check out the video below:

Glee stars surprise CURE crowd

Hundreds gathered at the Newseum Wednesday evening to recognize the scientific work of CURE Epilepsy, raise awareness, and to honor 2010 Friend of CURE Awardee, longtime television producer and WHCInsider’s own Tammy Haddad.

Susan Axelrod, Chair and founding member of Citizens United for Research in Epilepsy, was on hand to mark the special occasion. Axelrod and Connie Milstein, CURE supporter and noted philanthropist, co-hosted the event.

Connie Milstein, a CURE board member, announced the Axelrod Milstein Challenge Grant. It is a $500,000 two-year program. CURE Challenge Grants are CURE’s most prestigious, and fuel the much needed research to find the key to the cure of this dreaded disease.

“Susan works tirelessly to find a cure for epilepsy and seizure disorders. Like many families across the world, the Axelrods live with this disease every day, but their work, their strength, and their optimism give hope to so many, as they fight and live for a cure,” said Milstein.

Susan Axelrod described the lack of progress and the difficult research road ahead:  “With so many troops returning from war with traumatic brain injuries and epilepsy, the need is more urgent now.”

Axelrod, along with her husband David, was desperate to find answers when their own daughter Lauren was diagnosed with uncontrollable epilepsy at 7 months old. Twelve years ago, CURE was founded by Axelrod and two other mothers around a kitchen table. Many members of the CURE family were on hand last night and gathered on stage for a group photo and greeted with a round of applause.

The room was a living tribute to CURE and Ms. Haddad, as devoted friends from both sides of the aisle raised a glass to what many have called a “force.” Haddad used her annual White House Correspondents Weekend Brunch to raise awareness for CURE after seeing Susan and Lauren Axelrod on the cover of PARADE magazine, and later on NBC’s The Today Show.

“I chased her down for weeks to get her to host the Correspondents Brunch because I wanted to help. Here was a chance to use a HUGE platform for an important message,” said Haddad. “What did she tell us? No parent, no child, no family — no person should have to suffer and experience the pain of epilepsy.  That is her goal…and since she is unstoppable we know she will reach that goal.”

Cabinet appearances by HHS Secretary Kathleen Sebelius and Labor Secretary Hilda Solis, Dr. Howard Koh, NIH’s Story Landis and Dr. Tony Fauci.

The audience roared as a video roast of Haddad began with David Gregory anchoring a “Meet The Press” open lamenting the lack of agreement on anything in Washington except in friendship and respect for Haddad.  Also in the video: ABC’s Jake Tapper from the White House, Greta Van Susteren and John Coale.  Jon Meacham roasted the longtime network and cable news producer by reminding the audience that Christopher Buckley put her in his novel “Thank You for Smoking.”  Haddad’s former MSNBC’s colleagues, the “Morning Joe” team – Joe Scarborough, Mika Brzezinski, Willie Geist, Mark Halperin and Harold Ford taking turns trying to figure out what award Haddad hadn’t won yet while praising her work for CURE.

The surprise ending was a song written and performed for Haddad by Glee superstars Matthew Morrison and Jane Lynch.

Among those there to help celebrate: Rima al Sabah, the Kuwaiti Ambassador’s wife; British Ambassador to the US Nigel and Julia Sheinwald; AFT President Randi Weingarten; Tom Oliphant, Mary Louise Oates and Robert Shrum.

Politicos aplenty including Bloomberg’s Kevin Sheekey, Joel and Lisa Benenson, Jim Margolis, Susan Sher, Stephanie Cutter, Julianna Smoot, Dan Pfieffer, Eric Lesser and Jen Psaki.

Arizona Attorney General Terry Goddard fresh from a Supreme Court appearance, along with crowd favorite Terry McAuliffe; Tony and Heather Podesta; Podesta Group CEO Kimberly Fritts and hubby, Marion Turner; Holly Page; Bruce Reed and Bonnie LePard.

Media biggies included Wolf Blitzer, Howard Fineman and Amy Nathan, Lynn Sweet, Betsy Fischer (producer of the surprise video), Andrea Mitchell, Gloria Borger, Roger Simon, Annie Groer and Hilary Rosen.

Both republican and democratic political operatives included Bob Stevenson, Jane Oates, Dan Meyers, Erica Elliot, Rich Galen and Tom Synhorst.

Designed by Jacquie Bloom, the Newseum’s Knight Center was aglow in CURE red. Guests enjoyed the pomegranate martini ice luge and the ice cream sundae bar.

CURE is in the middle of their Every Dollar Counts Every seizure Matters campaign.  To donate CLICK on CUREEpilepsy.org.

For the second time in a week, author Graham Moore graciously thanked his supportive mother, Susan Sher – soon departing the East Wing as the First Lady’s Chief of Staff – while celebrating the publication of his first novel “The Sherlockian,” a new take on the characters of Sherlock Holmes.

Moore was surrounded by friends during the relaxed evening at the home of Hilary Rosen. The party was thrown by his “other mother” Valerie Jarrett who in true mother form told the crowd how Moore had a wild streak growing up. The other “mother” co-hosts were Anita McBride, Tammy Haddad, Rhoda Glickman, Anne Fleming and Anita Dunn.

There to wish the young novelist well and have a few books signed were US Ambassador to Israel Michael Oren and wife Sally, Tom Oliphant, Wolf Blitzer, Sally Quinn, Winston Lord, Lynne Wasserman, John Coale, Mark Leibovich, Jodi Kantor and Mark Ein. Most of the East Wing staff took photos with proud mama and son.