How They Did It

NBC News VP Mark Lukasiewicz briefs camera crews during a pre-production meeting in the Old Executive Office Building on Thursday, May 28.
Mark Lukasiewicz (a.k.a. “Luk”) was the Executive Producer behind one of NBC’s most revealing portraits: “Inside the Obama White House, Brian Williams Reports.” WHC Insider reported Luk’s production plan to create the most personal look yet at the White House and this President. Today, we go behind the scenes with Luk as he tells us how they got the “get of the year.”
Linda Rozett: How long did it take to get the administration to agree to appear under this sort of microscope? How did you convince them to cooperate?
Mark Lukasiewicz: We began that conversation very early with Robert Gibbs and other Obama advisers. The conversations got more serious in February, and then got even more serious after the White House Correspondents Dinner in May. NBC has done this kind of show with virtually every administration since Nixon; it’s a very long tradition. President Ford was the only exception, since he wasn’t in office long enough. It’s been our practice to approach each new administration to participate, because it’s an opportunity to introduce the nation to them and how they work.
After that, we had a number of meetings on the details: the number of people involved, equipment to be moved in, where we would have cameras, and work space. We had a space in the Old Executive Office Building. Finally it became a matter of finding a date that worked.
From the outset I had the strong impression it really was only a matter of when, not if. The White House understood the value of this project in terms of introducing this administration to the country, to their key players. I didn’t sense any hesitation on their part.
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Were there any restrictions on what you could shoot (rooms off limits, security, etc.)?
There were conversations with the Secret Service to make sure we weren’t doing anything inadvertently to compromise the President’s protection. And there were definitely areas we would have been happy to shoot, but were told no. Not the residence floors of the White House where the Obamas live. Not the Situation Room, for example, and limited opportunity to shoot in the areas occupied by the National Security people.
But the restrictions were really minimal in terms of where we could shoot; and almost all of them had to do with security.
How about the staff — any restrictions there?
No. But there were some logistical issues — making sure we could carve time out of the day to have access to the key players. Once we had agreement, we needed to make sure Brian Williams could stop in on certain people, that they’d have a free 15 to 20 minutes on their calendar.
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